Related Posts Plugin for WordPress, Blogger...




American Apparel's search for a plus-size model to celebrate its new XL range

 American Apparel's search for a plus-size model to celebrate its new XL range 
American Apparel's search for a plus-size model to celebrate its new XL range was never going to be without its critics.

The oft-controversial company last month launched a 'next big thing' competition to find a U.S. size 12-14 model, encouraging women to present photos of their bodies for a public vote.
But one woman was so insulted by the company's approach that she has entered the competition in her own parodying style - submitting photos of herself gorging on or surrounded by stereotypically high-calorie foods.

Her spoof entry has been so successful that she may even win the poll.
'My name is Nancy Upton. I'm a size 12 and wanted to show American Apparel my fresh face (and full figure),' her Tumblr site, dedicated to her competition entry, reads. 
Her contest entry at americanapparel.com simply says: 'I just can't stop eating.'
The pictures show size 12 Ms Upton, from Dallas, TX, in a series of suggestive poses, languidly posing in a bath full of ranch dressing in one and lying naked, prostate on a bed of lettuce and with an apple in her mouth, mimicking a hog roast, in another.

The purposefully mocking pictures are an attempt to highlight the offence caused by the cattle call approach to finding a face of the brand and the overt plus-size contextualising of the search.
'I don’t believe that beauty should be qualified as BECAUSE of someone’s size or IN SPITE of someone’s size. Beauty is beauty, it’s fluid, it’s objective and it doesn’t need to be justified to or by anyone,' writes Ms Upton on her blog.

American Apparel's site says: 'We're looking for fresh faces (and curvaceous bods) to fill these babies out. If you think you've got what it takes to be the next XLent model, send us photos of you and your junk to back it up.

Fried chicken: Ms Upton entered the competition mockingly but is coming second in the online poll
'Just send us two recent photographs of yourself, one that clearly shows your face and one of your body.
'Show us what you're workin' with!'
Website visitors are asked to rate the girls on a scale on one to five, with one deemed 'not quite' and five 'XLent.'

Read more: http://www.dailymail.co.uk/femail/article-2035266/American-Apparels-search-plus-size-model-won-spoof-entry-intended-campaign-AGAINST-controversial-brand.html#ixzz1XTfBE7MI

Labels:



Leave A Comment:

يتم التشغيل بواسطة Blogger.